LOGO & BRAND DESIGN

Crafted

Crafted, Merchants of Craft Beer & Wine is located in Holliston, MA. The store features a highly curated selection of craft beer, wine and spirts. The design was inspired by a rich history of hand crafted, high quality libations. The Crafted, brand identity is firmly influenced by the location of the shop itself: an industrial building erected in 1837. The sensibility of the brand pulls from the historic interior architectural features and hands-on approach to brewing.