PACKAGING DESIGN

Embark

Embark is a dog DNA test. You swab your dog and send it off to the lab to learn more about your pup's breeds, ancestry profile and family tree.

Along with my team at Motiv, we refreshed the Embark packaging design. We used a flood of bright color to set Embark apart from the growing number of competitors on shelves. We created an info-graphic to illustrate the hard data behind the test kit. For the interior of the box, we designed an easy 1,2,3 step process to help customers use the swab and ship it to the lab without unwanted frustration.

Designed with the team at Motiv