CREATIVE DIRECTION, COPY WRITING, PRINT, WEB, SOCIAL MEDIA

The Apothecarium

I designed this modular templated approach for The Apothecarium dispensary’s spring Refresh campaign. The campaign makes use of hand-drawn patterns, duotone photography and bold (yet elegant) typography. The color palette was carefully selected implemented with rigid consistency to maintain the look and feel across mediums. I also created a mini campaign toolkit document to assist the marketing team in using the templates.