LOGO DESIGN

Bridj

Bridj is the world’s first smart transit system which uses big data and awesome shuttles to adjust to your individual commuting needs. My primary intent, when starting the design process for the Bridj logo, was to create a mark that read cleanly and distinctly at both very small sizes (on a smart phone) and very large sizes (on the side of a bus). The logo achieves this legibility with a bold sensibility and clean lines that suggest a sense of classic modernity.

Designed at Alphabet Arm Design